As a current Executive MBA scholar, Jade continuously adds to
an impressive list of qualifications including a BA Hons Degree,
and Postgraduate Degree in Professional Marketing from the Chartered
Institute of Marketing (CIM).
Jade is an innovative and data-driven marketing professional
with experience of working for both international and local businesses.
This variety has provided Jade with valuable exposure and hands-on
experience as to what strategies and tactics work based on size,
industry, geography and customer base.
Specialising in brand positioning, strategic development and operational
delivery to achieve ROMI, Jade is vast experienced of working with
multiple stakeholders to meet corporate objectives.
With an entrepreneurial attitude to identify opportunities gathered
through market intelligence, Jade has created various campaigns
focused on objectives such as, value creation, brand equity/power and
increased market share/penetration.
Jade has also sat on the Regional Advisory Board for Aviation Action,
encouraging diversity and empowerment internationally. Similarly, Jade
supported the conception of the Women in Aviation International (WAI)
UK Chapter, taking the lead across database and communications.